Our Founder & Her Story
Lucky Dreams was founded by Hailey Youngswick, a designer and CEO born and raised in Florida with a lifelong love for fashion and a sharp eye for detail. She graduated from Florida Atlantic University with a degree in Urban Design and Planning, where she learned how to think strategically, solve problems, and build with intention. That structured, coordinated mindset became the foundation for how she designs — blending vision, functionality, and aesthetic into one clear point of view.
The concept for Lucky Dreams grew from her own experience. Oversized tees and mismatched sleepwear never delivered the balance she was looking for — something that felt effortless, flattering, and genuinely comfortable at the same time. She wanted pieces that made her feel put-together at night and confident stepping into the next morning.
What began as a personal frustration evolved into a fully self-built brand. Trusting her instincts and guided by a lifelong belief in luck, Hailey transformed a simple need into a modern sleepwear brand designed for confidence, comfort, and effortless style.
Today, Lucky Dreams is about feeling cute, comfortable, and aligned — in your most relaxed moments and beyond. Because how you end your night shapes how you start your day.
Why Lucky Dreams?
The word “Lucky” has followed me my entire life. My dad always spoke about luck — not as chance, but as trusting timing and believing things will align the way they’re meant to. I carry that with me every day. I even have “Lucky” tattooed in his handwriting, taken from a letter he once wrote to my mom — a reminder of love, belief, and fate.
Growing up, my favorite stuffed animal was a pink dog named Lucky. She was part of my nightly routine — a small detail that made bedtime feel calm, safe, and familiar.
Sleep is where dreams begin. It’s where you slow down, feel at ease, and let your mind wander. I wanted this brand to exist in that exact space.
Lucky Dreams represents comfort, intuition, nostalgia, and trusting the leap. Because luck isn’t accidental — it’s something you create by believing in yourself.
And I feel lucky to share that with you. ✨